But the most curious thing to me in this article was the "25-to-54" demographic. What? Hello? Are there any 54 year olds out there with the same viewing habits as the average 25 year old? Or the real reason behind ratings: how many advertisters are really aiming at both? Why the 30-year spread? Sure, my mom and I may both click over to CNN, but I doubt her regular viewing habits include rushing home for Gossip Girl or watching True Blood on demand or dedicating her Saturday to America's Best Dance Crew reruns.*Yes, I know. Negative points for corny title. I hang my head in shame.
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I have just awarded you one point for the title... we are now tied
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