Tuesday, September 1, 2009

I'd Rather Just Know You on Facebook

You probably read Virginia Heffernan's article in the Sunday Times on the Facebook Exodus - people leaving FB for various reasons, like overshare, property issues, lack of Scrabulous.

But... not so fast. Here's an interesting video/stat list from a related presentation:

Video: Still think social media is a fad?

Erik Qualman, the author of Socialnomics, recently released some remarkable data in a short video called "Welcome to the Revolution." Some data included in his presentation (running time: 4 mins, 22 secs) is listed below:

  • By 2010 Gen Y will outnumber Baby Boomers.
  • 96% of them have joined a social network.
  • 1 out of 8 couples married in the U.S. last year met via social media
  • Facebook added 100 million users in less than 9 months.
  • If Facebook were a country it would be the world's 4th largest. China's QZone is [even] larger, with 300 million using their services.
  • More than 1.5 million pieces of content are shared on Facebook. Daily.
  • 25% of search results for the World's Top 20 largest brands are links to user-generated content.
  • 70% of 18- to 34-year-olds have watched TV on the Web. Only 33% have ever viewed a show on DVR/TiVo.
  • 25% of Americans in the past month said they watched a short video...on their phone.
(Thanks to Thomas Cott for this tip.)

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