From The Stage [UK], 4/30/09:
Theatre Royal Stratford East is to give audiences a free rein to choose its [programming] for the first six months of 2012, in the run up to the London Olympics. The move, which is thought to be the first time a major producing theatre has given the general public an open say about what is put on its stage for an entire season, is seen by officials at TRSE as an extension of the company's long tradition of being a "theatre of the people".
All I can say is, thank god this is happening in the UK and not the US. Can you imagine a season chosen by the people who frequent Broadway these days? It would look something like:
Phantom
Les Miz
10th Revival of [insert popular 1950s musical here]
Some Disney Cartoon
Jukebox Musical Based on Music of [insert 70s pop icon here]
80s Movie Turned into Musical
Shouldn't We Do Something By Shakespeare? Aw, Fuck It, Let's Do Grease!!!
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