Liveblogging the Oscars!

Let's get a few things out of the way:

1. We all know the Awards are under pressure for the lack of nominees of color, so I anticipate completely inappropriate insertions of black people presenting.

2. Let us all pray that Gwyneth Paltrow does use yet another award show as yet another opportunity to sing. #overexposure

3. I've realized it's much more satisfying to watch awards season unfold as a marketer vs as an artist.  Everything makes much more sense, highly recommend.

Actually, if I'm going to muse in short, perfunctory sentences, that's more fitting for the Tweeting, don't you think?

#takingthischattertoTwitter

Liveblogging the Oscars: Red Carpet

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It's time for everyone's favorite industry-wide public masturbation session, The Academy Awards!  Let's get some foreplay going with some fashion & celeb snark, shall we?  (We shall, and we shall be referring to the E! Red Carpet for you viewers at home.)