The Marketing of the President

Last night I went to a panel hosted by ProPublica on "The Marketing of the President" - of particular interest to me of course, as a marketer and a political junkie.  The other draw was that it was hosted by Farai Chideya, of whom I'm a big fan. 

The discussion was less about marketing in general, and centered around how campaigns are using online data - information we voluntarily (though often accidentally) share via free sites like Facebook and Pandora.  Lois Beckett, Kate Kaye, and Joseph Turow brought lots of interesting points that I wasn't even aware of as a marketer re privacy (or lack thereof), digital footprints, data storage, and the algorithms advertisers build around our actions and potential actions.

My favorite point was made by Turow - something I believe in and have been sensing for awhile now - that eventually there will be so much information online about all of us that it will become moot. 

At least, I'm hoping this is the case, otherwise The Mayoress will never become an actual mayoress (this blog, case in point).

In Which the Mayoress is on the (kind of) News!

You GUYS!  Last week my friend Sarena called and asked if I might like to go on a Washington DC TV show called Let's Talk Live and give some marketing tips.  Oh, sigh, I don't know, I'm pretty busy... uh, obvs I hopped the first Bolt south, and yesterday I got to go to a real live news studio in our nation's capital (well, kind of - across the river, but greater metropolitan area, right?).

Hold onto your morning joe, stay-at-home parents and unemployed college grads, and get ready for some marketing tips from The Mayoress!



Obviously this has major implications: I am now kind of a pundit, and kind of an expert, and kind of have the kind of TV experience one would need to run for NYC Mayoress in 18 years.  Take that and run with it, exploratory committee*!

Excuse me while I go viral this.

*Or whenever you're done with that cocktail, Babs.